Our Story
Welcome to BAiTZ! More than just a brand, we are a community that provides you with a healthy lifestyle in a simple and effective way. All of your BAiTZ products are made with premium, natural ingredients of the highest quality. The idea of creating BAiTZ®️ was born to inspire a healthy and balanced life. Our commitment is to nourish you and your family to ensure balanced nutrition and improve your quality of life.
Baitz is a dream that came true. Luly and Paco, couples since 2014, were always looking for opportunities to start a business. After several tests and attempts with different businesses, we established our snack business in the middle of the pandemic in 2020.
2020
In April 2020, in the midst of the pandemic, we decided to listen to our entrepreneurial spirit and transform Grandma's snack recipe, giving it a modern twist, focused on a healthy lifestyle.
Our first snacks are from our YOUR EVERYDAY SNACK line. They're made with 70% cacao chocolate and premium ingredients. Whether you're looking for an energy-boosting snack or a moment of self-care, these snacks are your perfect companions. We began expanding our products to supermarkets throughout Mexico, with great success.
2022
In mid-2022, we created Spicy BAiTZ®️ within the same YOUR EVERYDAY SNACK line. Our delicious snacks have surprised everyone and made them feel at home. Spicy BAiTZ®️ are Strawberry, Pineapple, Mango, and Dehydrated Medjool Dates with chili powder without red coloring. Step by step, BAITZ began to be recognized throughout Mexico.
2023
In 2023 we launched a new product line: BAiTZ®️: YOUR EVERYDAY NUTRITION. Inspired to provide people with a healthier, more vibrant lifestyle. After extensive research and laboratory testing in conjunction with food engineers and nutritionists, we created an easy, efficient, and quick way to supplement your daily nutrition with three delicious products.
2025
In 2025, with a focus on complementing your overall health and well-being, we added three new products to our nutrition line:
Complete Golden Shake
Complete Beets
Complete Eternal
As a favorite at the Central Market Supplier Holiday and Showcase Annual Event, we shipped our first order to Central Market stores in Texas and are currently expanding across the U.S.
Today, BAiTZ is recognized for its excellent products with a unique flavor and detailed packaging. The brand has a presence in Mexico and is also expanding its horizons to the United States.
The BAiTZ adventure is a testament to perseverance, dedication, and love for what they do. Each BAiTZ product reflects the passion and dedication of Luly and Paco, two dreamers who transformed their appreciation for offering a healthy life with quality products into an extraordinary and successful venture. Over time, the BAiTZ family has grown from strength to strength, offering incredible products and expanding with commitment and success.
We are proud to present a wide range of quality products. Every step and achievement is a dream come true. We appreciate you joining us on this journey filled with challenges and learnings. We are here to provide you with products that care for both you and the planet. Thank you for being part of this journey! Continue enjoying your BAiTZ :)